Thursday, August 30, 2012

Midnight Madness on August 31, 2012 from 9am-Midnight!

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MIDNIGHT MADNESS!

August 31, 2012
Open 9am-Midnight
BOB FM Live Remote from 7pm-9pm

Featuring food, games and prizes and even a dunk tank!
Pick a car out of dealer stock for your chance to dunk our General Manager 
and win $500 off of your best deal!
Follow the spotlights for your chance to win and partake in the MIDNIGHT MADNESS!

Also the following lease specials:

LABOR DAY SPECIALS- Until Sept 4, 2012

$0 DOWN/$0 SECURITY/$0 1ST PAYMENT/ $0 DUE AT SIGNING/ 0% APR FINANCING

NEW 2012 TOYOTA COROLLA L
Lease for $219 for 36 months
2012 Corolla L, Auto, Payments based on 36 mo. lease, 12,000 miles per year. Plus tax, title and license not included. No security deposit. $129 Doc Fee included. Customer must be approved through TFS @T1. Excludes all other offers and incentives

NEW 2012 TOYOTA CAMRY LE
Lease for $249 for 36 months
Model#2532 Stk#K12489. 2012 Camry LE, Auto, Payments based on a 36 mo. lease, 12,000 miles per year. Plus tax, title and license not included, no security deposit, $129 Doc Fee included. Customer must be approved through TFS @ T1. Excludes all other offers and incentives.

NEW 2012 TOYOTA RAV4
Lease for $258 for 36 months
Model#4432 Stk#K12619. 2012 Rav4 4x4, Auto. Payments based on a 36 mo lease, 12,000 miles per year. Plus tax, title, and license not included. No security deposit. $129 Doc Fee included. Customer must be approved through TFS @ T1. Excludes all other offers and incentives.

Wednesday, August 29, 2012

Toyota Announces Presenting Sponsorships of Morgan’s Wonderland, New Scorpions Stadium

Toyota yesterday announced its presenting sponsorship of Morgan’s Wonderland, the world’s first theme park specifically designed with special-needs individuals in mind and built for the enjoyment of everyone, as well as the new San Antonio Scorpions soccer and special-events stadium. 
 
As presenting sponsor of unique and colorful Morgan’s Wonderland in San Antonio, Toyota will provide major financial support for the 25-acre theme park, which is completely wheelchair-accessible. It features more than 25 elements and attractions including rides, playgrounds and gardens, and in its brief history, it already has attracted guests from all 50 states and more than 30 other countries.

Presenting sponsorship of Scorpions stadium will include naming the facility as Toyota Field. As a member of the North American Soccer League (NASL), which is one step removed from Major League Soccer, the Scorpions are the only team in professional sports to be organized for the expressed purpose of supporting a non-profit such as Morgan’s Wonderland that seeks to help those with special needs.

“Toyota is pleased to support Morgan’s Wonderland and the San Antonio Scorpions,” said Jack Hollis, Vice President of Marketing at Toyota Motor Sales, Inc.  “We are honored to be able to support the mission of Morgan’s Wonderland. In less than three short years, the park has made a difference in the lives of thousands of people with special needs and their families. And now the Scorpions bring both the excitement of pro soccer and a revenue stream for the park; this is a win-win situation for everybody. Toyota, our regional distributor Gulf States Toyota, and the San Antonio-area Toyota dealers are proud partners in sponsoring Morgan’s Wonderland and the Scorpions.”

At the announcement, the new “Morgan’s Wonderland presented by Toyota” signage was unveiled by 18-year-old Morgan Hartman, namesake of the park. This signage will be featured throughout the park and in promotional materials. Three Toyota mobility vehicles will also be displayed at Morgan’s Wonderland.
 
Toyota Field signage on the 8,000-seat stadium under construction on Thousand Oaks Drive near Morgan’s Wonderland was also unveiled during the announcement. Toyota support for the Scorpions will be visible in multiple communications initiatives for the team.  Capable of expansion in stages to 18,000 seats, the new stadium home of the Scorpions will be completed in time for the 2013 NASL soccer season and also will host community events and concerts.  

“As the regional player here in Texas for Toyota, Gulf States Toyota and our six San Antonio dealers will take the lead in the Scorpions-Toyota Field portion of the sponsorship,” said J.C. Fassino, Vice President of Community Relations for The Friedkin Group, parent company of Gulf States Toyota. “We are pleased to be able to support the Scorpions, their games and their mission of funding for Morgan’s Wonderland. It is a unique sports partnership.”

San Antonio philanthropist Gordon Hartman and his wife, Maggie, led the effort to create Morgan’s Wonderland so people of all ages with and without disabilities could come together in a safe, colorful, barrier-free park for fun and understanding. 

Morgan’s Wonderland opened in spring 2010 along with the South Texas Area Regional (STAR) Soccer Complex, which like the Scorpions, conveys net profits from the operation of 13 first-class, FIFA-sized playing fields to the theme park. Because anyone with a physical or cognitive special need is admitted free to Morgan’s Wonderland, Hartman sought other revenue streams to help the park meet its financial obligations as well as to expand programs and services for the special-needs community. In April 2012, the San Antonio Scorpions FC began play as the newest team in the NASL and started generating net profits for Morgan’s Wonderland. 

“We are deeply grateful to Toyota for the support pledged to Morgan’s Wonderland and the Scorpions,” said Hartman, CEO of The Gordon Hartman Family Foundation. “Toyota is a world-class company with a passion for excellence that extends to helping causes that truly make a difference in people’s lives. We’re just beginning to scratch the surface in helping those with special needs, but Toyota’s involvement, commitment and generosity will definitely help accelerate our efforts.”

Scorpions President Michael Hitchcock said Toyota Field will be “a first-class playing facility where exciting professional soccer will ultimately produce victories for individuals with physical and cognitive challenges. We’re proud to have Toyota’s name on the stadium because it will remind us to continually strive for outstanding performance. We look forward to a long and mutually beneficial relationship with Toyota.”
 
Source: Toyota

Tuesday, August 28, 2012

Toyota’s $1,000 Rebate Program for College Graduates Now Includes the New Prius c

Totyota


Toyota Financial Services (TFS), in partnership with Toyota Motor Sales, is excited to announce that the new Prius c is the first hybrid vehicle option available to recent college graduates who want to take advantage of the company’s College Grad Rebate Program. TFS hopes to make the transition from college to workforce easier and more affordable by offering a $1,000 rebate to qualified college graduates toward the purchase of any new Scion models and select new Toyota vehicles, including the Camry (excluding Camry hybrid), Corolla, Matrix, RAV4, Tacoma, Yaris, and now, the Prius c.

The all-new Prius c joins the 2012 Toyota Prius family of vehicles, which were recently named “Best Green Car to Buy 2012” by GreenCarReports.com. The letter “c” in the Prius c moniker represents “city” and it was indeed designed specifically with city-dwelling millennials in mind. It functions as an urban-friendly vehicle with an engaging driving experience, accessible price, a city fuel economy rating of 53 mpg and available convenient and advanced in-car electronics features such as Entune™ technology. It is the ideal vehicle for the recent college graduate in the market for a fuel-efficient and tech-savvy solution to their transportation needs.

“The Prius c, is taking off as one of the most popular vehicles among young adults, but more than that, it is a dependable and economical way for recent graduates to get to new jobs and start their careers,” said Mike Groff, TFS Group Vice President of Sales, Product and Marketing. “We hope this $1,000 rebate, which can be coupled with other incentives, helps make the dream of car ownership a little easier.”

Qualified college graduates receiving the $1,000 rebate are also eligible for the College Graduate Finance Program (applicable for all new Toyota/Scion models) which offers a highly competitive APR/lease and special incentives such as:
  • No money down when financing and no monthly payments for the first 90 days on select finance programs on all new untitled Toyota vehicles
  • Competitive APRs on all new untitled Toyota vehicles and Toyota Certified Used Vehicles
  • Waived security deposit on lease
  • And of course, Toyota Care: a 2-year/25,000-mile, whichever comes first, complimentary worry-free maintenance plan with roadside assistance
The College Rebate Program for Toyota vehicles ends January 2, 2013 and is available to qualified customers who graduated within the last two years, or are about to graduate within the next six months.

How to Qualify: You must meet all of these conditions:

  • Get that degree! To take advantage of the program you must:
    • Have graduated from an accredited four-year college, university, or registered nursing degree program during the last two years or graduate from such a school/program within the next six months, or 
    • Have graduated from an accredited two-year college during the last two years, or 
    • Be enrolled in an accredited graduate degree program or have received a degree from an accredited graduate program during the last two years, or 
    • Have graduated during the last two years from the two-year Toyota Technical Education Network (T-TEN) Program or any other two-year post secondary automotive program accredited by the NATEF, or 
    • Have completed an electrician apprenticeship/cert. program during the last two years through NJATC and IBEW.
  • Get a job! Show proof of present employment, or future employment with a start date within 120 days of your purchase contract date. TFS must deem your salary sufficient to cover living expenses and vehicle payments.
  • Minor credit lapses allowed! Obligations paid within 60 days or less of the due date and non-credit related (e.g., rent, utilities, health club membership, etc.) charge-offs less than $1,000 in the past 24 months are acceptable.
  • On approved credit through participating Toyota dealers and Toyota Financial Services. Not all applicants will qualify. Terms, conditions and restrictions apply.

Source: Toyota

 

Wednesday, August 22, 2012

Toyota's TABC Plant Celebrates 40 Years of Manufacturing in California

Pivnet
Toyota Auto Body California, Inc., (TABC), Toyota’s first manufacturing investment in the U.S., yesterday celebrated its 40th anniversary with team members, government and community officials, suppliers and executives.

 

TABC, originally known as Atlas Fabricators, contracted with Toyota in 1972 to produce truck beds for vehicles destined for the U.S. Two years later, Toyota purchased the operations and renamed it TABC, becoming the first manufacturing investment in the U.S. for Toyota.

 

Today, TABC employs 470 and its investment tops $270 million. It produces stamped and welded parts, steering columns and catalytic converters for a number of Toyota’s vehicle assembly plants in North America and Japan and tests, inspects and repackages end-of-life hybrid vehicle batteries.

 

“The spirit of family is what makes TABC unique,” said Atsushi Niimi, executive vice president and member of the board of Toyota Motor Corporation. “As our first manufacturing plant in the U.S., TABC’s rich history represents Toyota’s commitment to outstanding teamwork and continuous improvement.”

 

“TABC has played a vital role in Toyota’s formula for success in the U.S.,” said Mike Bafan, president of TABC. “And our mission was clear; to set the stage for Toyota’s growth by building the best products. And over these 40 years, we have proven ourselves as a world-class manufacturer with an outstanding workforce that’s dedicated to safety and quality.”

 

To commemorate its 40th anniversary as a member of the Long Beach community, TABC made donations to each of the following non-profit organizations:

 

Recipient of $35,000 gift through joint sponsorship with Toyota Motor Sales, U.S.A. and Toyota Financial Services:
o   California Conference for Equality and Justice (CCEJ)

 

Recipients of Toyota vehicles:
o   Children Today (Toyota Sienna)
o   United Friends of the Children (Toyota Sienna)

 

Recipients of $5,000 gift:
o   Academic Uprise
o   American Red Cross
o   Assistance League of Long Beach
o   Boys & Girls Club of Long Beach
o   Conservation Corps of Long Beach
o   Special Olympics of Southern California

 

Recipients of $5,000 Toyota scholarships gift:
o   California State University Long Beach
o   Long Beach City College

 

Source: Toyota

Tuesday, August 21, 2012

Toyota Announces 2013 Prices for FJ Cruiser, 4Runner, Highlander and Highlander Hybrid, Sequoia and Tundra

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Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2013 FJ Cruiser and 4Runner mid-size SUVs, Highlander and Highlander Hybrid crossover SUVs, Sequoia large SUV and Tundra full-size pickup truck.

2013 FJ Cruiser

The Toyota FJ Cruiser, which uniquely melds the brand’s off-road performance legacy with distinct heritage design in a modern SUV, rolls into 2013 with a new Cement Gray color scheme offered for the high-capability Trail Teams Special Edition. All FJ Cruiser models will now feature Daytime Running Lights and power outside mirrors with illuminated markers as standard equipment. One new color is added, as Magma replaces Silver Fresco Metallic.

The MSRP for the 2013 FJ Cruiser will range from $26,880 for the 4x2 model with a five-speed automatic transmission to $28,470 for the 4x4 automatic. The MSRP’s reflect an average overall increase of $765, or 2.8 percent.

2013 4Runner

The Toyota 4Runner, the fifth generation of this rugged, full-capability SUV and a keystone in the Toyota SUV lineup for 28 years, continues as one of the few full-capability SUVs available in its segment. For 2013 4Runner carries over unchanged with the exception of the SR5 grade transfer case changing from a lever to a switch type and the USB port relocating from the glove compartment to the more convenient lower center stack.

The MSRP for the 2013 4Runner will range from $31,340 for the SR5 4x2 to $40,880 for the Limited grade 4x4. The MSRP’s reflect an average overall increase of $305, or 0.9 percent.

2013 Highlander and Highlander Hybrid

The Toyota Highlander and Highlander Hybrid models offer additional value for 2013 with more standard equipment, new option packages and audio systems. A new Highlander Plus model grade replaces the former Highlander grade that was equipped with a Tech Package and Cold Weather Package. The features in these packages will be standard equipment on Highlander Plus along with numerous popular features, including a rear back-up camera.

The 2013 Highlander and Highlander Hybrid models feature changes to standard and optional infotainment technology for 2013, with Display Audio made standard on Highlander, SE and Highlander Plus grades. Highlander Hybrid now includes as standard Display Audio with Navigation and the Entune™ multimedia package.

The Highlander base MSRP will range from $28,870 for the Highlander grade front-wheel-drive with a four-cylinder engine to $39,250 for the Highlander Limited four-wheel-drive V6, reflecting an average overall increase of $1037 or 3.1 percent on existing Highlander models.

The Highlander Hybrid base MSRP will range from $39,970 for the Base grade to $46,170 for the Limited grade, reflecting an average overall increase of $1,527.50 or 3.6 percent.

2013 Sequoia

The Toyota Sequoia, which offers seating for up to eight in a full-size,full-capability sport-utility vehicle, gains new family-friendly entertainment features for 2013. The Sequoia debuts an industry-first Blue-ray rear seat entertainment system, and 2013 also marks the first full year of Toyota Entune™ availability.

The 2013 Sequoia is available in SR5, Limited and Platinum grades, and all models for 2013 now make the 381-hp 5.7-liter V8 standard. The 310-hp 4.6-liter V8 has been discontinued.

The base MSRP for the 2013 Sequoia will range from $41,955 for the SR5 4x2 to $62,570 for the Platinum grade 4x4. The MSRP’s reflect an average overall increase of $580, or 1.1 percent.

2013 Tundra

The Toyota Tundra, recognized for its value and dependability, offers detail changes for 2013, enhancing value and comfort in a hard-working, hard-playing full-size pickup truck.

The Platinum Package that was available for the Tundra CrewMax Limited model in 2012 now becomes a full model grade. The Platinum Grade offers numerous luxury features, such as heated and ventilated front bucket seats with embroidered headrests and driver’s seat two-position memory feature, perforated leather-trimmed seating surfaces, DVD navigation system, power tilt/slide moonroof with sliding sunshade, and wood-grain-style interior trim.

The base MSRP for the 2013 Tundra will range from $25,355 for the Tundra grade 4x2 Regular Cab 4.0-liter V6 to $43,795 for the Limited grade CrewMax 4x4 5.7-liter V8. The MSRP’s reflect an average overall increase of $200, or 0.6 percent.

The prices for the 2013 FJ Cruiser and 4Runner take effect immediately. Pricing for the 2013 Highlander Hybrid will take effect August 20th with the start of production. Prices for 2013 Highlander (gas) and Sequoia take effect with the beginning production on August 27. Prices for 2013 Tundra take effect with the start of production on August 31.

Toyota MSRPs do not include a delivery, processing and handling The Destination Processing and Handling (DPH) fees are $795 for Toyota passenger cars, $845 for Toyota small/medium trucks, and $995 for large trucks (Sequoia and Tundra only). The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Source: Toyota

Monday, August 20, 2012

Happy Monday Folks! This week's car care tip: 5 Things to Always have in your Car

Must_haves
Nobody wants to breakdown and be left stranded on the side of the road somewhere due to car trouble. Some people, never really give the idea a thought; they get in their cars, start the engine and go. For some others, the possibility of breaking down while driving, is a real; ever present fear that could happen at any moment, on every journey, usually due to some known, unattended mechanical problem with their car. What ever the case may be, breakdowns are commonly a random event, so drivers should try to be prepared if one should find themselves in such a predicament.

There are 5 essential items that every car should have stored in them at all times…… in case you find yourself stranded on the side of the road due to car trouble.

Spare Tire, Tire iron & Jack

Chances are, at some point, your going to get a flat tire. Changing a flat car tire may seem difficult at first, but it's quite easy and straight forward when you have the proper tools, mainly the tire iron (wheel stud remover) and car jack for that particular type of car. Every new car comes with a spare tire and car jack kit, therefore every car should have a set, usually hidden somewhere in the truck area. In some early model foreign cars, you might find the tire iron or jack under the back passenger seat somewhere. Know where your spare tire, tire iron and jack are located in your automobile. This will save you the frustration of trying to find them in the darkness or at the side of the highway with traffic whizzing by.

 

Generally, there are two types of spare tires.

  • A full-size spare tire…(a tire that is identical in size as the rest of the current tires on the car).
  • A solid spare tire…. (better known as the donut spare tire).

Full size spares are more convenient because you only have to change the wheel once. As long as the wheel studs are securely tightened after installation you're good to go for as far and as long as you like. You can get the flat tire fix at your convenience. However, full size spare tires loose air over time, so it is quite common to get a flat tire, start changing it, only then to find your saving grace spare tire….is flat to.

 

The solid or donut spare tire is much smaller than a full size spare tire. Made of solid core rubber they require no air, therefore, they are always dependably ready for usage when needed. Donut spares are much lighter and are much easier to handle and change than full-size spare tires….. especially in sticky and dangerous situations. Such as, changing a tire on the interstate highway or in the darkness of night - where quick tire changes are most needed.

The downsides to donut spare tires are they cannot be driven on for too many miles /kilometres. They are not really designed for long distance driving only to get you to the nearest service station for a proper tire installation. Even thought some people drive on their donut spare for days, even weeks, this is not the safest practice. One should change to a full size wheel as soon as possible.

Practice changing one tire or watch a tire being changed before hand to get a feel of how to do it, and you should be able to get through a roadside tire change if need be. Never try to change a tire without first assessing the situation for safety first. Be sure that you are away from any traffic or dangers before attempting to change a flat car tire. 

Jumper Cables or a Portable Battery Booster Pack

Battery failure can happen anywhere, at any time, and to anyone, sometimes twice or more in one day. Next to a flat tire, a dead battery is one of the most common things that will leave you stuck. A weak or failing battery, forgetting to turn off your headlights, leaving your dome/map lights on over night, or even a loose battery wire connection can cost you big in inconvenience and money- if you're not prepared. Keeping a pair of jumper cables in your car is a smart move. But even better, is a mobile battery power pack.

 

A 12 volt portable battery booster pack enables you to start your car with out the assistance of another car. Two large alligator clip connectors - one red for positive, one black for negative, attach to your car battery as a set of jumper cables from another car would. Turn the booster pack on, and then start your car. It's that easy and that quick. They come in various power ratings for different size cars. Anything above 400A (cold cranking amps) will start most small to midsize vehicles. They can cost anywhere from 55 to 100 dollars. Having a charged portable battery booster pack in your car can be priceless. Trying to find someone to help you boost your car is not always easy, especially if it's cold, rainy, and late at night or early in the morning.

 

Flashlight

 

Having a flashlight handy is always a good thing. In a car break down situation, it makes the whole process of changing a tire or jump starting your car, go smoother. When you can see what you're doing you'll feel more confident about 'what' you're doing and you're more likely to finish faster. Rather than fumbling around in the dark. Also, when you stand beside your car holding a flashlight that is on, it acts like a beacon showing other drivers that you are there….so they don't run you over. This goes the same for if you run out of gas and decide to walk to the next gas station…you should bring a flashlight …so other drivers can see you well in advance.

Emergency Road Kit

You can get a ready made mobile safety kit from most of the major big box stores in the automotive department. Usually a good kit will include all the frill and sprinkles such as: booster cables, air compressor, muti-tools, flashlight, emergency blanket, gloves, rain poncho, first aid kit, collapsible metal shovel, reflective triangles, road flares, and disposable camera.

One could make there own emergency road kit to best suit their climate conditions and or personal needs for considerably less than it would cost to buy one. Other items one might want to add to there mobile emergency road kit could include: food/water, clothing, winter weather tools or gear, engine fluids, the list could go on. The idea is for your kit to be compact and functional. It's up to the individual to decide what would be the best for their situation.

You can't pick where and when you're going to have engine trouble. The only thing you can do is control how you're ready to deal with the scenario if it should arise. Having the items mentioned earlier will aid in keeping you safe and give you a peace of mind if you're ever stuck on the side of the road.

Source: Infobarrel

Tuesday, August 14, 2012

Toyota exec says Camry sales rising; midsize car attracting younger buyers

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A revamped Camry sedan is selling briskly, and attracting a far younger buyer than Toyota ever expected, a top executive said Tuesday.

The top-selling car in the U.S. was reworked for the 2012 model year to make it more stylish, luxurious, and fun to drive, Bob Carter, Toyota’s senior vice president of automotive operations in the U.S., told analysts and investors at the J.P. Morgan Auto Conference in New York. Sales are up almost 40 percent this year to nearly 244,000 cars. That’s 60,000 more than the Camry’s two closest competitors, the Honda Accord and Nissan Altima.

Rising Camry sales are another sign that Toyota has recovered from last year’s earthquake and tsunami that hobbled its factories and caused model shortages worldwide. Overall, sales of the Toyota, Lexus and Scion brands are up 28 percent so far this year, reaching more than 1.2 million vehicles. The company has taken back sales from GM, Ford and others — gaining nearly two points of U.S. market share

Before its remake, the Camry was reliable but boring. Handling was average and its looks were bland. As a result, it attracted mainly baby-boomers in their mid-50s who were looking for reliable transportation.

But the new version has pulled in younger buyers, knocking 10 years off the age of the average buyer, Carter said.

“We didn’t anticipate that much movement in the demographics,” he said.

One reason younger buyers are going for Camrys is a sportier version called the “SE,” which has a firmer suspension, aluminum wheels and low-profile tires. It now makes up about 40 percent of Camry sales, Carter said.

The company also changed its marketing to focus more on the car’s style and handling, Carter said.

But the Camry faces tough competition. Nissan has rolled out an all-new Altima, and Chevrolet is selling a new Malibu. Ford will come out with a reworked version of the Fusion later this year, and a new Honda Accord is in the works.

Toyota expects to sell 2 million vehicles in the U.S. this year, Carter said. And he predicts total industry sales in the U.S. will reach 14.3 million, up from an earlier forecast of 13.6 million.

Toyota sales plummeted after the earthquake struck Japan in March of last year. Before that, the company struggled with a series of embarrassing safety recalls that called its quality into question. Toyota has recalled more than 14 million vehicles globally to fix floor mats, gas pedals and other safety problems.

But Carter said the company has earned back its customers’ trust. “Toyota is getting back to the top if its game,” he said.

Worldwide, Toyota overcame the recalls and natural disasters to retake the crown of top-selling automaker from General Motors during the first half of the year. Toyota sold 4.97 million vehicles globally, about 300,000 more than GM. It will be difficult for GM to catch up in the second half of k2012.

GM was No. 1 in world auto sales last year on strong performances in the U.S. and China, its two biggest markets. The Detroit company held the global sales crown for more than seven decades before losing it to Toyota in 2008.

Source: Washington Post

Monday, August 13, 2012

Toyota Financial Services Announces Expansion of Its 'Making Life Easier' Scholarship Program to $1 Million

Toyota-logo

Toyota Financial Services (TFS) today announced the expansion of its Making Life Easier scholarship program to $1 million for 2013, which will provide scholarships to underserved students through Boys & Girls Clubs of America as well as other TFS non-profit partners including North High School, All Peoples Community Center, Community’s Child, 1736 Family Crisis Center, and Los Angeles Team Mentoring.

The announcement took place at a Community Day event held on the Toyota Financial Services main campus where more than 350 students and their families, Toyota associates and special guests gathered to celebrate the students’ academic achievement. 

Since 2007 Toyota Financial Services has provided scholarships to deserving students from local non-profit partners including students from the East Los Angeles Boys & Girls Clubs who have demonstrated academic achievement and served as role models by volunteering in their community.  As part of TFS’ national giving strategy, the Making Life Easier scholarships program allows economically disadvantaged youth to pursue their higher education goals by providing up to $20,000 for university, college, trade or vocational school tuition and fees. To date, TFS has provided $1.4 million in scholarships to nearly 400 local Boys & Girls Club students and more than $2.3 million in direct funding to the Boys & Girls Clubs of East Los Angeles and $6.4 million to Boys & Girls Clubs of America and other Clubs across the country to support after-school programs and family economic development programs. 

Earlier this year, Toyota partnered with Boys & Girls Clubs of America to announce the establishment of Diplomas to Degrees - or D2D, an intensive college readiness program funded by an initial $1.5 million grant from Toyota over three years to help provide tools, resources and support to Boys & Girls Club teens to better prepare them to move from high school to college graduates. This year, nine Boys & Girls Clubs piloting the D2D program participated in the Making Life Easier scholarship program and as a result TFS is awarding $85,000 in scholarships to D2D students from across the country. 

“Toyota Financial Services is building on six years of success and expanding our Making Life Easier scholarship program will enable us to reach thousands of kids on a national level,” said George Borst, President and CEO of Toyota Financial Services. “We are committed to helping improve the quality of life in the communities where we live and work, and through our partnerships with Boys & Girls Clubs of America and other non-profits we are able to engage with really inspirational and courageous students and become a part of their lives.”

Among the students honored at the Community Day event, local Boys & Girls Clubs of East LA student Ivonne Gonzalez who received a $20,000 scholarship shared her story how at a young age she overcame life challenges and financial difficulties, while managing to keep good grades and serve as positive role model within her community.  Also recognized was Brian Miller from San Antonio, Texas who was one of the Making Life Easier Scholars through the Diplomas to Degrees Program for 2012.

“We are so proud and thrilled to congratulate the students honored here today,” said Judith J. Pickens, Senior VP of Program & Youth Development Services, Boys & Girls Clubs of America.  “The hard work of these Club members and the support they receive through our programs and our ongoing partnership with Toyota helps to build stronger communities by creating hope and opportunity for underserved young people here and across the country.”

The Community Day event featured special guests from Boys & Girls Clubs of America including former L.A. Laker and retired NBA star, philanthropist, and Boys & Girls Club alum AC Green, who congratulated the students on their achievements.   

In addition, TFS associates held their annual “Back to School Drive” where they support deserving local youth by donating backpacks, school supplies, and other necessities to start the school year off right.  Associates “adopt” a student and help set them up for success this school year by purchasing school supplies and then assist stuffing the backpacks. This year’s annual Back to School Drive yielded more than 700 backpacks for underserved students.

Source: Toyota

Wednesday, August 8, 2012

EPA Honors Toyota for 7th Straight Year

Logo_toyota
At Toyota, we constantly strive to reduce our impact on the environment. Recently, our efforts were recognized with the U.S. Environmental Protection Agency’s (EPA) highest honor: the 2011 ENERGY STAR Sustained Excellence Award for energy efficiency. This award acknowledges Toyota Motor Engineering & Manufacturing North America’s (TEMA) consistent success in minimizing its impact on the environment through robust energy management and efficiency in its operations. This is TEMA’s seventh consecutive ENERGY STAR Sustained Excellence Award for its long-term commitment to the environment across its ten manufacturing operations in the U.S. Altogether, energy improvements at TEMA facilities have reduced CO2 emissions by almost 150,000 metric tons. Since 2006, the EPA has also recognized outstanding energy performance at many individual TEMA plants, awarding them a total of 18 Energy Star Plant Awards. Our Kentucky plant stands out for having received five consecutive nods in this category.

Source: Toyota in Action

Thumb_270d3d16-131f-4704-a831-04005f986cce Knowledge Travels VIEW STORY Thumb_a4611167-6097-4110-8988-cf22965fe867 Working In Greener Buildings VIEW STORY Thumb_05378488-367c-40a3-ab4d-0731c53edc84 Toyota & Bette Midler Aim for One Million Trees VIEW STOR

Logo_toyota

At Toyota, we constantly strive to reduce our impact on the environment. Recently, our efforts were recognized with the U.S. Environmental Protection Agency’s (EPA) highest honor: the 2011 ENERGY STAR Sustained Excellence Award for energy efficiency. This award acknowledges Toyota Motor Engineering & Manufacturing North America’s (TEMA) consistent success in minimizing its impact on the environment through robust energy management and efficiency in its operations. This is TEMA’s seventh consecutive ENERGY STAR Sustained Excellence Award for its long-term commitment to the environment across its ten manufacturing operations in the U.S. Altogether, energy improvements at TEMA facilities have reduced CO2 emissions by almost 150,000 metric tons. Since 2006, the EPA has also recognized outstanding energy performance at many individual TEMA plants, awarding them a total of 18 Energy Star Plant Awards. Our Kentucky plant stands out for having received five consecutive nods in this category.

Source: Toyota in Action

Tuesday, August 7, 2012

The All-Electric Toyota RAV4 EV First Drive

Toyota
Toyota Motor Sales, USA, Inc. (TMS) offered news media first drive opportunities today for the Toyota RAV4 EV, an all-new, all-electric SUV arriving in select California dealerships later this summer. During the media event, Toyota engineers lifted the hood and shared developmental and technical details of this unique electric vehicle, while sales and marketing executives discussed launch and distribution strategy. Offering outstanding performance, comfort and versatility RAV4 EV is expected to achieve an EPA-estimated driving range rating of approximately 100 miles.  It charges in approximately six hours on a 240V/40A charger. 

“The RAV4 EV’s driving performance, dynamics and cargo capacity are equal to or exceed the gas powered RAV4 V6,” said Bill Fay, Toyota division group vice president and general manager. “Arriving fully-equipped with an MSRP of $49,800, with available combined federal and state incentives of up to $10,000, the RAV4 EV is a practical, versatile option for the EV enthusiast.”
The RAV4 EV is the product of a unique collaboration with Tesla Motors spurred by Akio Toyoda, president and CEO of Toyota Motor Corporation. Twenty-two months after the project announcement, Toyota and Tesla engineers revealed the vehicle at Electric Vehicle Symposium 26 in May 2012. To manage such a compressed timetable, Toyota engineers knew they’d need to be fast and flexible with development and evaluation. They devised the eFAST process (early field and suitability testing), a new protocol specifically put in place for the RAV4 EV to validate and confirm vehicle performance.  

The RAV4 EV combines a Tesla designed and produced battery and electric powertrain with Toyota’s most popular SUV model. The collaborative team set its sights on optimizing the customer experience. From remote charging options to interior comfort to futuristic interactive displays, the RAV4 EV combines the practical features of a compact SUV with aerodynamic styling and an electric powertrain for the longest EPA estimated driving range rating of any non-luxury EV.  
“Developing the RAV4 EV with Tesla gave us the opportunity to work with a leading-edge Silicon Valley company,” said Greg Bernas, chief engineer for Toyota Engineering and Manufacturing. “Tesla brought their EV powertrain expertise and entrepreneurial spirit. We brought our customer – first focus and decades of production experience to the project. It wasn’t always an easy process but I think we succeeded in blending our strengths and learning from one another.”

Power and Performance
The Toyota RAV4 EV offers an exceptionally smooth, quiet ride and comfortable handling due in part to its low coefficient of drag and low center of gravity.   In fact, at 0.30 Cd, RAV4 EV achieves the lowest coefficient of drag of any SUV in the world. Compared with the gas powered RAV4, at 0.35 Cd, Toyota re-styled the front bumper, upper and lower grill, side mirrors, rear spoiler, and under body design to optimize air flow around the vehicle. The RAV4 EV’s battery pack is mounted low and to the center of the vehicle, contributing to a more sedan-like ride.
 
The front wheel drive RAV4 EV allows drivers to select from two distinctly different drive modes, Sport and Normal. In Sport mode, the vehicle reaches 0-60 mph in just 7.0 seconds and has a maximum track speed of 100 mph. Normal mode achieves 0-60 mph in 8.6 seconds with a maximum track speed of 85 mph.  Maximum output from the electric powertrain is 154 HP (115kW).
The RAV4 EV has two charge modes – Standard and Extended. In standard mode, the high voltage battery charges up to 35 kWh and the vehicle is expected to achieve an EPA-estimated driving range rating of 92 miles. Extended Mode allows the battery to charge to its full capacity of 41.8 kWh, providing an anticipated EPA-estimated driving range of 113 miles. Standard mode is designed to optimize battery life over range.

The RAV4 EV’s sophisticated battery and thermal management systems provide consistent vehicle performance in a variety of climates vs. competitor electric vehicles. The liquid-cooled battery is a first for Toyota.

EV Range Optimization
Toyota engineers devised a number of strategies to help optimize the available EV range on the Toyota RAV4 EV. The climate control system has three modes which allow the driver to select their preferred level of comfort and EV driving range.  In NORMAL mode, the climate control system operates in the same manner as a conventional vehicle and provides the maximum comfort level, but also draws the most power, which in turn reduces the EV range. ECO LO mode is recommended to achieve a balance of cabin comfort and improved range through reduced power consumption of the blower, compressor and/or electric heater. In cold weather, ECO LO also automatically activates and controls the seat heaters to optimal levels based on the cabin thermal conditions. ECO HI further reduces blower, compressor and heater levels and also automatically activates the seat heaters if necessary. The use of ECO LO can reduce the climate control system power consumption up to 18 percent compared with NORMAL while ECO HI offers up to 40 percent power reduction compared to NORMAL. Thus use of either ECO LO or ECO HI mode extends the vehicle’s EV driving range.
Remote Climate Control allows drivers to pre-cool or pre-heat the vehicle prior to driving while the vehicle is plugged-in, which conserves battery charge and EV range. The Remote Climate Control system can be set by a timer on the navigation display. It can also be activated using a smart phone. 

The unique Toyota/Tesla designed cooperative regenerative braking system  works to minimize the vehicle’s kinetic energy loss during stopping. The system recovers the energy and converts it to electrical energy, which recharges the battery and extends driving range. The vehicle slows down while energy is captured. The addition of cooperative regenerative braking increases driving range by up to 20 percent.
Safety
The RAV4 EV incorporates all of the safety features of the conventional model: for the front occupants there are advanced airbags seat-mounted side airbags, and active headrests. First and second row roll-sensing side curtain airbags are also standard. 

Like all Toyotas, the RAV4 EV comes standard with the STAR Safety System. On this vehicle this includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). RAV4 EV also comes with a complimentary three-year trial subscription to Toyota Safety Connect©, which includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance, and Automatic Collision Notification.

There are several safety features that are unique to the RAV4 EV. The battery modules are encased in a structural pack surrounded by a four-sided extruded aluminum enclosure. Large aluminum rocker extrusions act as a structural attachment between the enclosure and the body as well as provide further impact protection. In addition, the chassis is specially designed to help protect the battery and inverter assemblies in the event of a collision. A rigid inverter protection brace bridges the gap between the body front cross member and the front suspension member to mitigate inverter damage by keeping the two members at a set distance from each other during a frontal crash. Special steel ramps built into the front of the undercarriage serve to deflect intrusion into the battery enclosure. In a rear impact, the battery’s rear mounting brackets can separate the battery from the body further protecting the battery enclosure from intrusion.
 
As is the case with all Toyota electrified vehicles, there are multiple redundant systems in place to automatically safeguard against the unintentional discharge of energy. In the event of an accident, electrical contacts automatically open, quickly isolating the battery from the rest of the high-voltage system. After the contacts open, active and passive discharge strategies are employed to remove any remaining energy  from the high-voltage system within five seconds in compliance with Federal Motor Vehicle Safety Standards.
“A prime design target for all Toyota, Lexus and Scion vehicles featuring traction batteries is to maintain battery structural integrity and electrical isolation internal to the battery,” said Sheldon Brown, executive program manager for Toyota Engineering and Manufacturing North America. “The RAV4 EV battery and chassis are designed as a system to protect against battery ‘isolation loss’ during a crash, meaning the electrical energy is completely contained within the battery preventing any conductive path to the vehicle body. Electrical components and chassis are designed as a system to protect occupants, first responders and the battery pack itself.” 

In addition to robust accident protections, the RAV4 EV is designed with multiple systems to help protect and maintain a proper state of charge on the battery. For example, the onboard charger is equipped with a hardware voltage limiter to prevent overcharging the battery. To prevent over discharge, the air conditioning system and driving power will be limited at defined low States of Charge, prompting the driver with a warning in the meter display to plug the vehicle into a power source. Finally, the battery system is designed to handle a lengthy period of non-operation. At a 50% state of charge the RAV4 EV can sit without charging for approximately one year with no permanent loss of function. If the battery pack does become depleted, its 12-volt battery will allow the vehicle to turn on and shift into neutral. If the 12 volt battery is also depleted it can be jumped.    

Exterior Design
On the exterior, RAV4 EV features upscale LED low beam projector headlights with halogen projector high beams. A manual leveling system allows drivers to redirect the headlights when the vehicle changes significantly in pitch due to a heavy load. Five vertical LEDs make up the daytime running lights, which dim to parking lights. The rear combination lights are LEDs accented by a unique light smoke outer lens. Other exterior variations from the gasoline powered RAV4 include new exterior emblems on the front, rear and the front door panel utilizing the signature Toyota “environmental blue.”
The vehicle will be available in late summer in three exterior colors: Blizzard Pearl, Shoreline Blue Pearl and Classic Silver MetallicFleet units also will be available in Super White. The interior features a unique “Neutron” fabric, woven with a subtle sheen and blue accent, on the seat inserts and door trim. 

Interior Features
Inside, a six-way adjustable driver-seat includes variable front seat heaters, which extend heater coverage to the occupant’s upper back. The seat heaters help reduce the need for the climate control system’s heat operation – saving power and increasing EV range.  The split reclining rear seats with folding center arm rest fold flat for increased cargo space, with a total cargo capacity equivalent to the conventional RAV4 of 73 cu. ft. behind the front seats. No interior space is lost in the vehicle due to EV components.
The highlight of the interior is a Toyota first; the IntelliTouch™ capacitive touch screen, featured on both the 8-inch navigation screen and climate control panel. The 8-inch, high-resolution, responsive touch- screen features a state of the art graphic display, with split screen capability for navigation, Entune®  and EV applications, and EV drive information and settings designed specifically for the RAV4 EV. The touch screen also allows map panning and list scrolling via flick operation similar to an iPhone®. The climate control panel features IntelliTouch™ capacitive touch sensor controls and a 5.7-inch display screen.  Entune™ is standard (with three year complimentary access to Entune™ services) along with SiriusXM Satellite Radio (with 3-month trial subscription to XM Select package), AM/FM radio, Bluetooth® streaming audio, and USB port with iPod® connectivity.

An all-new meter cluster includes the power meter, driving range, battery gauge, speedometer, shift indicator and multi-information display. The dash display color illuminates red when the vehicle is operating in sport mode and blue in normal driving mode. The multi-information display scrolls through six different screens that provide driver-performance feedback including driving range, trip efficiency, efficiency, ECO coach, CO2 reduction and AUX power.
  • Driving range displays an estimated range according to the amount of charge remaining in the traction battery along with the current air condition setting. The range will adjust based on the setting of the air conditioning. 
  • Trip efficiency displays the average power consumption in intervals of five minutes during a trip. Efficiency displays average power consumption since the function was reset as well as current power consumption.
  • Eco coach evaluates the level of eco-sensitive driving according to acceleration, speed and braking and displays an overall score.
  • CO2 reduction displays the amount of CO2 reduced compared to a conventional gasoline vehicle. The reduction is displayed as a growing tree.
  • AUX power displays average 12-volt battery power consumption since the function was reset and the current trip’s 12-volt battery power consumption. 
The Premium Intellitouch™ Navigation screen features EV system screens that help customers understand and maximize their driving range. The EV Charging schedule lets customers schedule when the vehicle will charge and activates pre-climate conditioning based on departure time. Charging can be scheduled one charge at a time or on a weekly basis.   A Range Map specifically designed by Toyota for the RAV4 EV, allows customers to see how far they can travel for roundtrip or one-way trip based on their available electric range. A Charging Station Map EV app allows customers to locate nearby charging stations.

Charging Equipment and Sales Plan
Toyota’s approved electric vehicle supplier equipment provider is Leviton. Leviton offers multiple options for charging solutions. For the shortest charge time of approximately six hours, Leviton offers a custom 240V (Level 2), 40A, 9.6 kW output charging station. For more information visit Leviton.com/Toyota. The vehicle comes equipped with a 120V (Level 1) 12A charging cable for instances when the recommended 240V (Level 2) charging is not available. 

The RAV4 EV will go on sale in late summer 2012 through select California dealers, focusing on major metropolitan markets. Service for the RAV4 EV will only be available at these authorized RAV4 EV dealers.  Sales volume is planned for approximately 2,600 units through 2014. The battery is warrantied for eight years or 100,000 miles. 

The RAV4 EV is expected to qualify for a $2,500 rebate through the Clean Vehicle Rebate Program in California and also is eligible for a $7,500 Federal Tax Credit. The vehicle will qualify for the California High Occupancy Vehicle (HOV) lane white sticker program.   

“We believe that the RAV4 EV will attract sophisticated early technology adopters, much like the first-generation Prius,” said Bill Fay, Toyota division group vice president and general manager. “It’s designed for consumers who prioritize the environment and appreciate performance. We look forward to seeing how the market responds."

Given the RAV4 EV’s distinctive customer, marketing will focus on education to demonstrate the vehicle’s technology and establish RAV4 EV as a credible product within the EV enthusiast community. Focused media outreach with target EV enthusiasts and highlight product attributes such as driving range, performance and telematics.     

In July 2010, Toyota Motor Corporation and Tesla Motors jointly announced an agreement to develop an all-electric version of the RAV4, with the intent to bring the vehicle to market in 2012. Tesla contributed its EV technology expertise, daring spirit, quick decision making and flexibility. Toyota contributed design, engineering, manufacturing and production expertise.  In an industry where development cycles are typically five years, Toyota and Tesla brought a dynamic product to market in less than half that time.

Source: Toyota

Monday, August 6, 2012

Keep Up With Upkeep: These easy-to-follow guides will help you change wiper inserts.

Replace-windshield-wiper-1
Remove The Old Wiper Insert: Work with one blade at a time using the other as a reference. Remove blade from wiper arm by pushing up on the lever and sliding the arm forward.

Install The New Wiper Insert: Reinstall the ribs into the top grooves of the wiper insert with the bow. Position the notched two-piece Support Ribs with the notches facing inward as to hold the Support Ribs in place during installation, temporarily install the retainer at the locking end. Feed the non-locking end of the assembled insert through the blade claws until the retainer reaches the starting claw.

NOTE: Remove the retainer by pinching its top. Complete installation by engaging starting claw in the rubber lock.

CAUTION: Make sure both ends of the wiper insert are securely engaged in the rib. Tug on the rubber to verify.

Source: Toyota

Thursday, August 2, 2012

Toyota Debuts 'Whac-A-Hipster' At Lollapalooza

Dt
Another salvo in its ongoing campaign to lure car-averse Millennials into dealers’ showrooms, Toyota is going all in with an array of eccentric activities at this weekend’s Lollapalooza music festival in Chicago.

In addition to the usual display of new models the automaker will be featuring two tented activity areas, the “Prius Family Playground” and “Toyota Free Yr Radio.” (Note to fogeys: The Urban Dictionary defines “yr” as indie slang for “your,” first popularized in the 50s and 60s by the Beat generation, and later re-popularized by Sonic Youth in the ’80s.)

According to Toyota’s Lollapalooza press release, the Prius Family Playground introduces what we hope will be the recreational craze of 2012, the inspired “Whac-a-Hipster” game. We can only imagine goatee-bearded heads wearing pork pie hats bobbing up through a series of holes, waiting – however momentarily – to be whacked back into reality. This nod to eradicating annoying elements of pop culture is, unfortunately, negated by the giving away of commemorative “cooling bandanas.” The area also includes the barbaric-sounding life-size “Human Powered Prize Wheel” and a “Prius Plug-In and Charge Up Station,” where five guests can sit in a Prius Plug-In and, appropriately enough, charge their mobile devices for five minutes.

Meanwhile, the  Toyota Free Yr Radio area will adopt a a steampunk style décor, with live alternative radio broadcasts, a lenticular photo booth, a DIY Leather Work Station where visitors can design and decorate personalized leather bracelets or headbands, and what sounds like a best bet in the area, the “Prius c Claw,” with which attendees use an arcade-like pulley-based claw to try and yank prizes through the sunroof of a Prius c. (Why not just combine attractions and have the claw grab and toss real live hipsters from the car?) They’ll also be giving away complimentary silk screened tote bags, which hardly sounds like anything resembling “alternative” to us, but it’s a nice “green” gesture just the same.

Curiously though, Toyota is choosing to promote the Prius brand, rather than the Scion nameplate it specifically established to attract young urbanites at Lollapalooza, which may be telling of a behind-the-scenes change of strategy.

Source: Forbes