Wednesday, October 23, 2013

Toyota and Discovery Education Are Calling All Teen Filmmakers


2014 Toyota Teen Driver Video Challenge Invites Teens to Make Original Videos to Inspire Their Peers to Become Safer Drivers

Do you think you know a teen who could be the next Spielberg, Scorsese, or Soderbergh? Then steer them to the 2014 Toyota Teen Driver Video Challenge, which invites burgeoning filmmakers and YouTubers to create original videos to inspire their peers to be safer drivers  for the chance to win $15,000.
 

While cars today are safer than ever, automobile crashes are the leading cause of death for U.S. teens and according to the National Safety Council, the year a teenager gets their license will be one of the most dangerous of their life.


“Safety is at the heart of everything Toyota does, which is why we are so excited about the Toyota Teen Driver Video Challenge,” said Latondra Newton, Toyota chief corporate social responsibility officer. “What could be more inspiring and impactful than harnessing the passion, creativity and talent of teens across the country to join us in making our roads safer for everyone?”


“That is why ToyotaTeenDriver.com is one of the most important educational resources we can provide high school students, educators and parents. The engaging multimedia resources on the site use interactivity to show students first-hand why distracted or impaired driving is such a dangerous activity and can help them to make positive decisions that will keep them safe behind the wheel.” 


So head on over to http://toyotateendriver.com to learn how to enter for an opportunity to win some huge prizes!

Visit the Day Toyota Scion Website to get more Toyota and automotive related updates. 

Friday, October 18, 2013

Toyota Corolla Nominated for Green Car of the Year

Named one of Green Car Journal’s ‘Top 5 Green Cars for 2014’

 

The 2014 Toyota Corolla has been elevated to “green heights.”  The Green Car Journal has named the eleventh-generation sedan a finalist for the 2014 Green Car of the Year award and one of its top 5 Green Cars for 2014. The Corolla also earned the magazine’s ‘Green Car Product of Excellence’ distinction.

Finalists were selected for “their achievements in raising the bar in environmental performance.”  One selection factor is the model’s availability to the mass market, giving it the potential to make a real environmental impact.

”The Corolla has been the world’s most popular name plate with over 40 million sold since 1966.  The Corolla’s environmental sensitivity has evolved with the market.  The new 11th generation of Corolla, and the new LE Eco model in particular, offer increased levels of capability and fuel economy,” said Bob Carter, Senior Vice President, Automotive Operations, Toyota Motor Sales, U.S.A., Inc.

The Green Car of the Year will be announced during media days at the L.A. Auto Show, Nov. 20-21, 2013. 
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Thursday, October 10, 2013

When It Gets Crisp in the Fall: 5 Superb Scenic Autumn Drives




"Life starts all over again when it gets crisp in the Fall." 
With Fall now in full-swing, it's a great opportunity to get out of town and enjoy all the beauty that is the Autumn season. Soon enough, most parts of the East coast will be buried in with snow. If you don't get out now, you may end up with a mild case of cabin fever by Spring. For your convenience, we have compiled a handy list of some of the best Fall drives east of the Mississippi. 



1. Northampton to Dover




2. Beverly Farms to Holderness




 

 




3.  Blue Ridge Parkway, Virginia and North Carolina


 

 







 
4. North Conway to Mt. Washington, New Hampshire













5. Lewiston to Rangeley, Maine 











We hope these ideas give you some inspiration as to where to go this Fall. Don't miss out! Soon enough, the landscape will be mostly devoid of life.  

Share some of your favorite scenic routes with us on the Day Toyota Facebook page!  

Wednesday, October 2, 2013

100 Cars for Good: How You Can Make a Difference With Just a Click of the Mouse





Each year since 2011, Toyota has donated 100 cars to much-deserving non-profit organizations. They're at it again this year and it's up to you to decide which NPO's receive the cars.

This is how the program works: First, thousands of organizations around the country submit applications to be candidates for the program. Then, by August 5th, a panel of judges review the applications and select 250 finalists. The last step is where you come in. Toyota is relying on you to pick the most worthy finalists to receive their Car for Good. Each day, five finalists compete for your votes. At the end of the day, the two finalists with the most votes win a car. 

Winning organizations have the opportunity to choose from five different models: Highlander, Prius, Sienna, Sienna Mobility or Tundra. Each one has its specialized abilities and advantages.

The program has proven to impact thousands of lives in a positive manner. Just take one of last years winners, Family Promise of Grand Rapids, for example. This organization helps assist struggling families in Michigan. With the Tundra that was provided to them through the 100 Cars for Good program, they were able to help 30 needy families settle into their new homes. Without the Tundra, these families would never have been able to receive donated furniture and other housewares.

Voting has already started! Head over to the 100 Cars for Good Facebook App to learn more.