Toyota Prius: Challenge for MPG Greatness

Toyota has launched the first annual Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in New York, New Jersey and Connecticut, with contributions totaling $20,000.

Thank you for the incredible 5-star review on Yellow Pages, Catherine. Kudos, team!

"My car died on Friday. That night I looked up cars on the internet and found the Day Website to be very helpful and very easy to use and it was the only website that I applied for credit. I was called that day and the next. I answered that Sat morning and went in that day. I was very pleased with the dealership. I had my Mother and my 3yr old son with me because we were out running shopping. The dealership was great and had a play area and was very good with my son" -Catherine M.

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Worldwide Prius Sales Top 3-Million Mark

Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius gasoline-electric hybrid vehicle passed the 3-million mark⁽²⁾.

In 1997, TMC launched the Prius, which was the world’s first mass-produced hybrid passenger car. The second generation followed in 2003, and the third generation in 2009. From the first to third generation, TMC greatly reduced the cost of the hybrid system by two-thirds while improving the EPA-estimated ratings for combined driving by nearly 22 percent⁽³⁾. In addition, TMC applied for 1,261 patents relating to the third-generation Prius, achieving progress worthy of the Prius name (derived from a Latin word meaning “to go before”).

Since the development of the first-generation Prius, TMC has positioned hybrid technology as a core technology required for the development of various types of environment-friendly vehicles and has placed emphasis on the development and production of core components such as motors, inverters, batteries and electronic control units (ECUs), giving rise to substantial investment in Japan.

TMC will continue to conduct R&D and invest in facilities in Japan for the development of hybrid and other cutting-edge technologies and achieve sustainable growth by deploying these Japan-developed technologies across the globe.

In the fiscal year ending March 2014, TMC expects to spend a consolidated 890 billion yen⁽⁴⁾ (790 billion yen⁽⁵⁾ unconsolidated) on environmental technology development, as well as on strengthening new platform and major component development.

In the same period, TMC also plans to make consolidated capital expenditure investments of 910 billion yen (up seven percent year-on-year), with 440 billion yen invested in Japan (up nine percent year-on-year).

Investments in R&D infrastructure include a new R&D facility (651 hectares) and the Powertrain Development and Production Engineering Building (a 12-story structure with a total floor area of 100,000 m²) in Toyota City, Aichi Prefecture, that will serve as a next-generation powertrain development base, as well as the Aerodynamics Laboratory (capable of producing winds of 250 km/h) located in the Honsha Technical Center.

Future capital investments by consolidated subsidiaries include an investment by Primearth EV Energy Co., Ltd. (PEVE) for expanding battery production capacity at its Omori Plant in Kosai City, Shizuoka Prefecture.


Courtesy of: Toyota Newsroom

Take a look at our awesome new review on Google+ Local! Kudos, team.

"Fabulous! Kelsie was great to work with. She was really helpful and was able to get the car I wanted at the price I wanted!" -Adrienne M.

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Car Washing Tip!

Car Washing Tip - Use a long, skinny wheel-brush for cleaning the openings of the wheels. If the wheels are very glossy, instead use a sponge or a mitt to clean them just as you would the car body after hosing off as much of the extra dirt.

ToyotaCare: Did You Hear?

This customer agrees that ToyotaCare is another great reason to get a Toyota. Question is, how could he possibly have heard Jan and Jim talking about it?

We have a new, excellent review on Google+ Local. Way to go, team!

"My sales representative, the sales manager, and the finance guru at Day Toyota were all very respectful toward me. I came in better informed about my purchase than I think they expected me to--and for that reason they might have not read me as a serious buyer at first--but in the end, I chose Day Toyota because I appreciated their courteous and helpful service." -Wilhelmina W.

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