Old Dog, New Tricks: Toyota Steps its Game Up with Redesigned Avalon (Look!)

It’s no secret that Toyota consistently manufactures reliable vehicles.

But designers have upped the ante with the new, sleek, and now luxurious interpretation of the Avalon car.

Long gone are the days when Toyota allowed style to take a back seat—no pun intended—to solid technology and engineering. That’s not to say these components aren’t imperative to a good car. But who wants to drive an eye sore, even if it will take you from point a to point b if the journey calls for it? Not me, says Louis Williams, the man who serves as Chief Creative Officer of Burrell Communications in Chicago, a full-service marketing communications company affiliated with the Toyota brand, and responsible for the Avalon’s new spokesperson Mr. Idris Elba.

Recent co-action between Burrell and Toyota includes, the Prius “Those Who Get It, Get It” campaign featuring singer/songwriter Raphael Saadiq,as well as the American Advertising Foundation’s prestigious Ogilvy Award-winning “Are You Venza?” and Association of National Advertisers Multicultural Excellence Award-winning “Mark and Benny” campaign for Toyota RAV4.
“The campaign for the 2013 Toyota Avalon is called ‘Only the name remains,’” Williams explained to EUR’s Lee Bailey during a Toyota promotional event in Georgetown, Kentucky, home to one of Toyota’s largest manufacturing plants. “It’s a nod to how all the design things before in the past were thrown away. The only thing we kept was the name. So [again] it’s a nod to the new radical design that we have the for car.”

Courtesy of: EurWeb.com